college coursework
Jordan Schnitzer Museum of Art: capstone pr plan
THE CLASS: J454 (Public Relations Campaigns)
THE ASK: With assigned team of 3 student peers and participating Eugene-based organization, conduct regular weekly PR planning sessions to develop SWOT, situational, “competitor” and social media analyses. Define goals, target audience, proposed PR/social campaigns and messaging strategies.
THE RESULT:
FASHION NOVA: PR CAMPAIGN Proposal
THE CLASS: J452 (Strategic Public Relations Communication)
THE ASK: Using chosen organization, independently develop PR campaign pitch, including SWOT, situational, “competitor”, traditional and social media analyses. Define PR campaign messaging, goals, target audience, and social content strategies.
THE RESULT:
FASHION NOVA: SWOT ANALYSIS
THE CLASS: J452 (Strategic Public Relations Communication)
THE ASK: Independently develop SWOT analysis including traditional and social media messaging/coverage analyses, as well as industry research.
THE RESULT:
Fashion Nova: PR Plan
THE CLASS: J452 (Strategic Public Relations Communication)
THE ASK: Independently outline target audience demographics, psychographics and top locations. Create PR campaign strategy, including goals objectives, primary/secondary messaging, and proposed social media posts.
THE RESULT:
SOBER LIVING AMERICA: NONPROFIT APPEAL LETTER
THE CLASS: J352 (Strategic Writing & Media Relations)
THE ASK: Write a 1-2 page newsletter positioned from a nonprofit organization, with a focus on call to action, brand messaging and tone.
THE RESULT:
Blog Email Newsletter
THE CLASS: J352 (Strategic Writing & Media Relations)
THE ASK: Construct/compile newsletter promoting online PR-focused blog.
THE RESULT:
Infographic
THE CLASS: J352 (Strategic Writing & Media Relations)
THE ASK: Create informational graphic covering the topic of your choice. Be sure to include visuals and real data, compiled in a digestible and interesting way.
THE RESULT:
