THE ASK: Engage top-tier financial, business and trade media around Supermicro earnings announcement, leveraging CEO thought leadership messaging around green data centers and domestic chip manufacturing.
THE RESULTS: Independently secured and coordinated video interview for CEO with CNBC, engaging with reporter via phone and email. Maintained ongoing proactive media relationship with outlet and editorial team, resulting in coverage.
THE ASK: Leverage Supermicro white paper including IDC surveys of Intel, Twitter, and Preferred Networks (PFNs) to develop and share timely thought leadership angles emphasizing efficient data center design with trade media.
THE RESULTS: Independently pitched, secured and developed two full byline pieces on the return to on-prem deployments, energy efficiency tips, and infrastructures required for higher-demand workloads in an era of AI/ML. Received minimal revisions from clients prior to publishing - attributed to Supermicro VP of Marketing & Network Security.
THE ASK: Refresh messaging on green data centers and gauge media interest in thought leadership piece discussing all aspects of efficiency - weighing energy, deployment and maintenance costs, as well as AI/VR’s impact on on-premise design.
THE RESULTS: Independently pitched, secured and developed full byline piece attributed to Supermicro VP of 5G & Edge, Michael Clegg. Received minimal final edits from clients prior to publishing and maintained ongoing media relationship with editorial team, resulting in frequent coverage.
THE ASK: Engage relevant target media around ongoing business press topics and product news.
THE RESULTS: Secured and supported media briefings and relationship with The Register reporting team, resulting in ongoing coverage on product announcements, quarterly earnings and thought leadership topics.