THE ASK: Support brand and spokesperson messaging, blog content, pre-event media engagement and onsite scheduling, event logistics, coverage reporting and slated product announcements ahead of first-ever annual Trellix Xpand Live conference in Las Vegas during Fall of 2022.
THE RESULTS: Team secured over 14 onsite/written media briefings for spokespeople with US-based targets. Personally secured, coordinated and hosted 4 of these engagements, resulting in media relationships and ongoing coverage of Trellix research. Co-led post-event global client coverage reporting process.
THE ASK: Pursue rapid response/timely news cycle opportunities to position Trellix Advanced Research Team as industry experts in target verticals.
THE RESULTS: Regularly monitored and flagged significant news developments to clients, developing and approving attributed commentary with when appropriate. Maintained ongoing media relationships with TechTarget, Dark Reading, IT Brew, CyberScoop and other industry publications, resulting in tens of pieces of organic coverage and proactive rapid response opportunities.
De-Glorifying Threat Actors: All Powerful Supervillains, or Just Someone Behind a Computer?
THE ASK: Increase Trellix executive thought leadership presence and develop messaging around the Russia-Ukraine conflict and hacktivism’s long-term impact on cybersecurity strategy for both public and private sectors.
THE RESULTS: Independently pitched, secured and developed full byline pieces attributed to John Fokker, Trellix Head of Threat Intelligence. Received very few edits from clients and management prior to publishing.