THE ASK: Media relations support, webinar promotion, moderator recommendation, briefing coordination and key messaging in preparation for CFO Roundtable event focused on ESG compliance mandates, hosted by the NYSE.
THE RESULTS: Team secured Fortune as panel moderator, prepared executive messaging and supported 8+ onsite media engagements during event, including introductory interview with CNBC. Led post-event client coverage reporting process.
THE ASK: Further establish thought leadership presence for executives/internal ESG reporting experts ahead of new SEC reporting requirements in target industry publications.
THE RESULTS: Independently pitched, secured and developed two full byline/Q&A pieces for Accounting Today and Business Journals, focused on evolving mandates and importance of accurately tracking ESG data, particularly Scope 1, 2 and 3 emissions. Both pieces attributed to Jill Klindt, Workiva CFO. Received minimal client edits prior to publishing.